While at Theory.co, I worked with the team on the re-design of Blue Dolphin Kauai's website. Blue Dolphin Kauai is a boat charter tour company offering whale watching, snorkeling, and romantic cruises around Kauai's south and north shores. While all of the information on the site was readily available, it needed updating and cleaning up. Furthermore, the site wasn't communicating the full potential of what the company offers.
The goal was to elevate the company by giving the potential customers a taste of what they'd experience on one of the tours through photography, clean design, and emotive copywriting. My role on this project was to support the Creative Director by providing design and photography concepts along with assisting with content management, SEO, and much of the copy for the site. In addition, I recorded a track intended to add some ambience to the site.